TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : a South Asian perspective / 
SN  - 8131702006
U1  - 658.80954 
PY  - 2007///
CY  - Delhi : 
PB  - Pearson education , 
KW  - MARKETING MANAGEMENT
N1  - Includes glossary,appendix and index
ER  -