Sengupta, Subroto. <br/><br/>
Brand positioning : strategies for competitive advantage /  
Subroto Sengupta. 
 - 2nd ed /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2007. 
 - xiv,297p. :   ills.,picts.,charts ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0070581592  Rs. 275.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN/B