Alexander, Ralph S . Industrial marketing / Ralph S.Alexander,James S.Cross and Richard M.Hill. - Bombay : D.B.Taraporevala sons and Co. , 1972. - x,698p. : ills. ; 21cm . include index ISBN: Rs. 17.95 (Hb) Subjects--Index Terms: INDUSTRIAL MARKETTING Dewey Class. No.: 658.804 / ALE/I