TY  - BOOK
AU  - Pillai,R.S.N.
AU  - Bagavathi,.
TI  - Modern marketing : principles and practice / 
SN  - 8121916976
U1  - 658.8 
PY  - 2004///
CY  - New Delhi : 
PB  - Sultan Chand , 
KW  - MARKETING MANAGEMENT
N1  - NULL
ER  -