Pillai, R.S.N. <br/><br/>
Modern marketing : principles and practice /  
R.S.N. Pillai. 
 - 3rd rev. ed /   . 
 - New Delhi :   Sultan Chand ,   2004. 
 - viii,ca.405p. :   ill.,figs.,tables,picts. ;   21cm .  
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<br/><br/><label>ISBN: </label>8121916976  RS 125.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/M