Rajagopal,  . <br/><br/>
Marketing management : text & cases /  
Rajagopal. 
 - New Delhi :   Vikas Publishing House ,   2000. 
 - xvii,303p. :   ill.,figs.,tables ;   23cm .  
<br/><br/><label>ISBN: </label>8125907734  Rs. 150.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ/M