Entrepreneurship: Starting and operating a small business / Steve Mariotti and Caroline Glackin [electronic resource]
By: Mariotti, Steve [author].
Contributor(s): Glackin, Caroline [author].
Material type:
TextPublisher: [S.L.] : Pearson , 2016Edition: 4th ed.ISBN: 9781292097428.Subject(s): Entrepreneurship | Entrepreneurial ManagementDDC classification: 658.421 Online resources: Link to be updated Click here | Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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E-Book
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WWW | Non-fiction | 658.421 MAR/E (Browse shelf) | Available | This e-book is available up to March 2029 | EB825 |
Browsing Central Library Shelves , Collection code: Non-fiction Close shelf browser
| 658.421 ASH/B Brilliant checklists for entrepreneurs: | 658.421 KUM/E Entrepreneurship : | 658.421 MAR/E Entrepreneurship and small business management / | 658.421 MAR/E Entrepreneurship: | 658.421 WES/E Entrepreneurship: | 658.421 WIC/S Strategic entrepreneurship / | 658.8 MOH/M Marketing of high-technology products and innovations / |
UNIT 1: Entrepreneurial Pathways
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
Honest Tea Business Plan
3. Creating Business from Opportunity
Case Study:Spanx
UNIT 2: Integrated Marketing
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
Case Study:Kitchen Arts & Letters, Inc.
UNIT 3: Show Me the Money: Finding, Securing, and Managing It
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy & Tactics
Case Study: Lee’s Ice Cream
UNIT 4: Operating a Small Business Effectively
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, & Ethical Practices
Case Study: ONLC Training Centers
UNIT 5: Cashing in the Brand
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
Case Study: Honest Tea
Appendix 1: Sample Student Business Plan
Appendix 2: BizBuilder Business Plan
Appendix 3: Resources for Entrepreneurs
Appendix 4: Useful Formulas and Equations
Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial and professional considerations surrounding business ownership and operations for fledgling entrepreneurs and business students alike.
In its 4th Edition Entrepreneurship balances real-world case studies with thoughtful instruction, leading you to develop your own business plans at your pace. The authors hope students like you will relish the opportunity to start drawing up a business plan right away, enhancing your experience both in and out of classroom.
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