Global marketing management / Warren J. Keegan with Elyse Arnow Brill and gautam Dutta
By: Keegan, Warren J [author].
Contributor(s): Brill, Elyse Arnow | Dutta, Gautam [joint author].
Material type:
TextPublisher: Boston : Pearson, 2014Edition: 8th ed.Description: xxii, 476p.: 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789332584327:.Subject(s): EXPORT MARKETING -- MANAGEMENT | GLOBAL MARKETING -- MANAGEMENTDDC classification: 658.84
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Central Library Library Annex (Ground Floor) | 658.84 KEE/G (Browse shelf) | Available | 120155 | ||
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| 658.84 KAM/M Managing co-operative marketing / | 658.84 KEE/G Global marketing management / | 658.84 KEE/G Global marketing management / | 658.84 KEE/G Global marketing management / | 658.84 KEE/G Global marketing management / | 658.84 LAU/E E-commerce : business, technology, society / | 658.84 MUR/E E-commerce : concepts, models, strategies / |
Includes bibliographical references and indexes.
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