Marketing today's academic library: a bold new approach to communicating with students / Brian Mathews.
By: Mathews, Brian.
Material type: TextPublisher: New Delhi: Ess Ess Publications, 2010Description: xv, 171 p. illustrations; 25 cm.ISBN: 9788170005964.Subject(s): ACADEMIC LIBRARIES -- MARKETING | ACADEMIC LIBRARIES -- PUBLIC RELATIONSDDC classification: 021.7Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Central Library Periodical/Reference Section | 021.7 MAT/M (Browse shelf) | Not For Loan | 118756 |
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020.92 NIT/A Advances in librarianship / | 020.92 NIT/A Advances in librarianship / | 020.9205 TAY/L A librarian`s handbook / | 021.7 MAT/M Marketing today's academic library: | 021.7 WOO/C Creating the Customer driven library: | 023 KRI/M Manpower planning in university libraries / | 025 SEE/M Marketing in libraries and information centres / |
Includes bibliographical references and index.
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