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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.

Material type: Text

TextPublisher: Delhi : Pearson Education Asia , 2014, rep. 2015Edition: 6th ed.Description: 455p. : figure ; 23cm 1 CD.Subject(s): ADVERTISING | PROMOTION | MARKETING COMMUNICATIONSDDC classification: 659

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Central Library General Stacks	659 CLO/I (Browse shelf)	1	Available		110367
Books	Central Library General Stacks	659 CLO/I (Browse shelf)	2	Available		110368

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includes bibliographical references and index

110367 RS740.00

110368

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