Product policy and brand management : text and cases / by A.K. Chitale and Ravi Gupta
By: Chitale, A. K [author].
Contributor(s): Gupta , Ravi [joint author].
Material type:
TextPublisher: New Delhi : PHI Learning , 2013Edition: 2nd ed.Description: xvi , 290p. : figures, tables,ills ; 24cm.ISBN: 9788120346369.Subject(s): PRODUCT MANAGEMENTDDC classification: 658.5
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Central Library Library Annex (Ground Floor) | 658.5 CHI/P (Browse shelf) | 1 | Available | 110311 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.5 CHI/P (Browse shelf) | 2 | Available | 110312 |
includes index.
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