Consumer behavior : concepts and applications / David L Loudon and Albert J Della Bitta.
By: Loudon, David L.
Contributor(s): Bitta, Albert J Della.
Material type:
TextPublisher: New Delhi : McGraw Hill Education (India) , 1993Edition: 4th ed.Description: xxiii,788p. : figs. ; 26cm.ISBN: 9780070473812.Subject(s): CONSUMER BEHAVIOURDDC classification: 658.8342
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Central Library Library Annex (Ground Floor) | 658.8342 LOU/C (Browse shelf) | 1 | Available | 102786 | |
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Central Library Library Annex (Ground Floor) | 658.8342 LOU/C (Browse shelf) | 2 | Available | 102787 |
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Includes bibliographical referrences and index
102786 RS650.00
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