Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / by Rick Mathieson.
By: Mathieson, Rick.
Material type:
TextPublisher: New Delhi : Prentice Hall of India , 2007Edition: .Description: ix,244p. : ills.,figs. ; 24cm.ISBN: 9788120332652.Subject(s): MOBILE COMMERCE | PRODUCT MANAGEMENTDDC classification: 658.872
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Central Library General Stacks | 658.872 MAT/B (Browse shelf) | 1 | Available | 97276 | |
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Books
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Central Library General Stacks | 658.872 MAT/B (Browse shelf) | 2 | Available | 97277 | |
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Central Library General Stacks | 658.872 MAT/B (Browse shelf) | 3 | Available | 97278 |
Includes glossary and index
97276 RS395.00
97277
97278
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