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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Marketing management : analysis, planning and control / Philip Kotler.

By: Kotler, Philip.
Material type: TextTextSeries: Prentice-hall series in marketing. Prentice-hall series in marketing.Publisher: New Delhi : Prentice Hall of India , 1986Edition: 5th ed.Description: xxi,792p. : ill. ; 24cm Floppy.ISBN: 0876923546.Subject(s): MARKETINGDDC classification: 658.8
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658.8 KOT/M (Browse shelf) 1 Available 2668

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2668 Rs. 65.00

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