Textbook of marketing of services : the Indian experience / by Nimit Chowdhary and Monika Chowdhary.
By: Chowdhary, Nimit.
Contributor(s): Chowdhary, Monika.
Material type:
TextPublisher: New Delhi : Macmillan India , 2010Edition: .Description: xiii, 445p. : Ills.,figs.,tables ; 24cm 1 CD.ISBN: 9781403927606.Subject(s): SERVICE INDUSTRIES-MARKETINGDDC classification: 658.8
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Includes index
92887 RS375.00
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