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Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.

By: Johnson, Carla.

Contributor(s): Lee, Monle.

Material type: Text

TextPublisher: New Delhi : Viva Books , 2007Edition: .Description: 426p. : figures ; 24cm.ISBN: 8130904748.Subject(s): ADVERTISINGDDC classification: 659.1

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Central Library General Stacks	659.1 LEE/D (Browse shelf)	1	Available		82146

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Previous	659.1 HAL/P Planning for power advertising: a user`s manual for students and practitioners /	659.1 KUN/I Introduction to advertising and public relations /	659.1 KUN/I Introduction to advertising and public relations /	659.1 LEE/D Principles of advertising : a global perspective /	659.1 ROM/H How to advertise : what works, what doesn`t - and why /	659.1 ROM/H How to advertise : what works, what doesn`t - and why /	659.1 ROM/H How to advertise : what works, what doesn`t - and why /	Next

Includes index

82146 RS395.00

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Central Library , Vidyasagar University

Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.

By: Johnson, Carla.

Contributor(s): Lee, Monle.

Browsing Central Library Shelves , Shelving location: General Stacks Close shelf browser