Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.
By: Johnson, Carla.
Contributor(s): Lee, Monle.
Material type:
TextPublisher: New Delhi : Viva Books , 2007Edition: .Description: 426p. : figures ; 24cm.ISBN: 8130904748.Subject(s): ADVERTISINGDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Central Library General Stacks | 659.1 LEE/D (Browse shelf) | 1 | Available | 82146 |
Includes index
82146 RS395.00
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