marketing research : methodological foundations / by Gilbert A. Churchill.
By: Churchill, Gilbert A.
Material type:
TextPublisher: Chicago : The Dryden Press , 1983Edition: 3rd.Description: xxi, 756p. : Tables, diagrams, figs ; 24cm.ISBN: 4833701340.Subject(s): MARKET RESEARCHDDC classification: 658.83
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Central Library General Stacks | 658.83 CHU/M (Browse shelf) | 1 | Available | 2129 |
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| 658.827 SEN/B Brand positioning : strategies for competitive advantage / | 658.83 BOY/M Marketing research / | 658.83 BOY/M Marketing research / | 658.83 CHU/M marketing research : methodological foundations / | 658.83 GUP/M Marketing research / | 658.83 GUP/M Marketing research / | 658.83 KOL/M Marketing research: a practical approach / |
Includes index
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