Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: TextPublisher: New Delhi : Prentice Hall of India , 2007Edition: 3rd ed.Description: xix,515p. : illus.,figs.,tables ; 27cm.Subject(s): ADVERTISMENTDDC classification: 659.113Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Central Library Reading Room (Library Annex) | 659.113 CLO/I (Browse shelf) | 1 | Not For Loan | 70265 | |
Text Book | Central Library Reading Room (Library Annex) | 659.113 CLO/I (Browse shelf) | 2 | Not for loan | 70266 | |
Text Book | Central Library Reading Room (Library Annex) | 659.113 CLO/I (Browse shelf) | 3 | Not For Loan | 70267 | |
Books | Central Library General Stacks | 659.113 CLO/I (Browse shelf) | 4 | Available | 70268 | |
Books | Central Library General Stacks | 659.113 CLO/I (Browse shelf) | 5 | Available | 70269 |
Browsing Central Library Shelves , Shelving location: General Stacks Close shelf browser
No cover image available | No cover image available | No cover image available | ||||||
659.1 WEL/A Advertising : principles & practice / | 659.1042 BER/A Advertising and social change / | 659.1042 MCA/C The commercialization of American culture : new advertising control and democracy / | 659.113 CLO/I Integrated advertising, promotion, and marketing communications / | 659.113 CLO/I Integrated advertising, promotion, and marketing communications / | 659.113 COH/W 10 Ways to screw up an ad campaign / | 659.113 COH/W 10 Ways to screw up an ad campaign / |
Includes index
70265 Rs. 395.00
70266
70267
70268
70269
There are no comments for this item.