E-marketing / Judy Strauss, El-AnsaryAdel and Raymond Frost.
By: Strauss, Judy.
Contributor(s): Adel, El-Ansary | Frost, Raymond.
Material type:
TextPublisher: New Delhi : Prentice Hall of India , 2007Edition: 4th ed.Description: xxii,456p. : ills.,figs.,tables ; 22cm.Subject(s): E-MARKETINGDDC classification: 658.84
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| 658.8342 LOU/C Consumer behavior : concepts and applications / | 658.8342 SCH/C Consumer behavior / | 658.84 REY/B Begining E-commerce with Visual Basic, ASP, SQL server 7.0 and MTS / | 658.84 STR/E E-marketing / | 658.84 WES/G Global electronic commerce : theory and case studies / | 658.848 CAT/I International marketing / | 658.848 KOT/I International marketing / |
Includes appendix and index
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