Consumer behavior : concepts and applications / David L Loudon and Albert J Della Bitta.
By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing , 2006Edition: 4th ed.Description: xxiii,788p. : ills.,picts.,tables ; 24cm.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
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Central Library Library Annex (Ground Floor) | 658.8342 LOU/C (Browse shelf) | 1 | Available | 68886 | |
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Includes notes and index
68886 Rs. 425.00
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