Marketing : creating value for customers / Gilbert A.Churchill and J.Paul Peter.
By: Churchill, Gilbert A.
Contributor(s): Peter , J.Paul.
Material type:
TextPublisher: Boston : McGraw-Hill , 1998Description: xxv,630p. : ill.,figs.,tables,col.pics. ; 28cm.ISBN: 0071152253.Subject(s): MARKETINGDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Central Library General Stacks | 658.8 CHU/M (Browse shelf) | 1 | Available | 60007 |
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| 658.8 CHO/T Textbook of marketing of services : the Indian experience / | 658.8 CHO/T Textbook of marketing of services : the Indian experience / | 658.8 CHO/T Textbook of marketing of services : the Indian experience / | 658.8 CHU/M Marketing : creating value for customers / | 658.8 COH/P The practice of marketing management : analysis ,planning , and implementation / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / |
Includes appendix and index
60007 USD 21.95
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