| 000 -LEADER |
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| fixed length control field |
02041nam a22002774a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IN-MiVU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240930131658.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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a||||go||d| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr |||aaaaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240930s2019 ii ||||go|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353941468 |
| Terms of availability |
Rs.3795 |
| Qualifying information |
(e-book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
IN-MiVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
658.8342 |
| Item number |
JAI/C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Varsha |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior: |
| Remainder of title |
A digital native / |
| Statement of responsibility, etc. |
Varsha Jain, Jagdish N. Sheth and Duane Schultz |
| Medium |
[electronic resource] |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chennai : |
| Name of publisher, distributor, etc. |
Pearson , |
| Date of publication, distribution, etc. |
2019 . |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
e-book contains 480 pages |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Understanding the Emergence of Digital Native's Behavior<br/><br/>2. Perception<br/><br/>3. Learning<br/><br/>4. Motivation<br/><br/>5. Beliefs, Values, Lifestyle, Attitude, and Personality<br/><br/>6. Influence of Digital, Social Media, and Mobile<br/><br/>7. Influence of Reference Groups<br/><br/>8. Cultural Influence<br/><br/>9. Information Processing<br/><br/>10. Decision-making<br/><br/>11. Luxury and Consumer Behavior |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. |
| 653 00 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing Management |
| 653 00 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Consumer Behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Duane |
| Relator term |
author |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Link to be updated |
| Uniform Resource Identifier |
<a href="Link to be updated">Link to be updated</a> |
| Link text |
Click here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-Book |
