| 000 -LEADER |
|---|
| fixed length control field |
00736nam a22002534a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IN-MiVU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240829130254.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230628s2020 ii ao||gr|||| 001 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789390395491: |
| Qualifying information |
(pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MAIN |
| Language of cataloging |
eng |
| Transcribing agency |
IN-MiVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21st |
| Classification number |
658.8 |
| Item number |
KAG/D |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kagan, Jeremy |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing: |
| Remainder of title |
strategy & tactics/ |
| Statement of responsibility, etc. |
by Jeremy Kagan & Siddharth Shekhar Singh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed./ |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 299p.: |
| Other physical details |
col.ill.,charts; |
| Dimensions |
22cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DIGITAL MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
STRATEGY |
| 653 00 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Search Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Siddharth Shekhar |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
