| 000 -LEADER |
|---|
| fixed length control field |
02444nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IN-MiVU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191204140119.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m|||||o||d| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr uuu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180525s2007 xxu||||go|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199260300 ( e-book ) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MAIN |
| Language of cataloging |
eng |
| Transcribing agency |
IN-MiVU |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berridge, Virginia |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing Health : |
| Remainder of title |
Smoking and the Discourse of Public Health in Britain, 1945-2000 [ electronic resource ] / |
| Statement of responsibility, etc. |
by Virginia Berridge. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Oxford Scholarship Online , |
| Date of publication, distribution, etc. |
2007 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book deals with changes in outlook of public health after the Second World War. Focussing on services, vaccination, and dealing with health issues at the local level, it can be seen that public health developed a new discourse post war. Centring on chronic disease, it became concerned with the concept of ‘risk’ and targeted individual behaviour. The mass media and centralized campaigning directed at the whole population replaced local campaigns. Politicians' early worries about the ‘nanny state’ gave way to a desire to inculcate new norms of behaviour. How change was to be achieved became a matter of much debate. Identifying debates between those believing in ‘systematic gradualism’ and those who advocated a more coercive approach, this book uses smoking as a model. Such debates brought into play tensions over the relationships between public health and industrial interests. Health campaigning by new style pressure groups like ASH, which were part state funded, was an important motive force behind the change. In the 1980s and 1990s, public health changed again. Passive smoking and HIV/AIDS brought environmental concerns back into public health, which had disappeared after the 1950s. The ‘rise of addiction’ for smoking demonstrated the power of pharmaceutical interests to define a new ‘pharmaceutical public health’, in which treatment and ‘magic bullets’ were also tactics for prevention. In the early 21st century, public health was to play to complex tensions and conflicting impetuses. This book shows that those tensions were nothing new and outlines their development over the last half century. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
History |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://doi.org/10.1093/acprof:oso/9780199260300.001.0001">https://doi.org/10.1093/acprof:oso/9780199260300.001.0001</a> |
| Link text |
https://doi.org/10.1093/acprof:oso/9780199260300.001.0001 |
| Public note |
View to click |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-Book |
