000 -LEADER |
fixed length control field |
00718cam a2200277ua 4500 |
005 - DATE & TIME |
control field |
20171214170121.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150616s2014 De a g b000 u eng u |
020 ## - ISBN |
International Standard Book Number |
9788125914273 |
Price |
RS350.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Central Library |
041 1# - Language |
Language |
|
-- |
NULL |
044 ## - |
-- |
De |
082 14 - DDC NUMBER |
Classification number |
658.8270954 |
Book Number |
MOO/B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moorthi, Y L R. |
245 10 - TITLE STATEMENT |
Title |
Brand management : the Indian context / |
STMT |
Y L R Moorthi. |
250 ## - EDITION STATEMENT |
Edition statement |
/ |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Vikas Publishing House , |
Date of publication, distribution, etc |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Pages |
xi,171p. : |
Other Details |
figure ; |
Dimension |
21cm |
653 #0 - Subject |
Subject |
BRAND MANAGEMENT |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
250 ## - EDITION STATEMENT |
-- |
. |
300 ## - PHYSICAL DESCRIPTION |
-- |
1 CD . |
365 ## - |
-- |
RS350.00 |
504 ## - |
-- |
includes index |
541 ## - |
-- |
110329 |
-- |
RS350.00 |
541 ## - |
-- |
110330 |
541 ## - |
-- |
110331 |