| 000 -LEADER |
|---|
| fixed length control field |
02399nam a22002174a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IN-MiVU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240611122202.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050101s2011 xxka gr b001 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781856047104: |
| Terms of availability |
GBP49.95 |
| Qualifying information |
(pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MAIN |
| Language of cataloging |
eng |
| Transcribing agency |
IN-MiVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 st |
| Classification number |
658.4038 |
| Item number |
ELL/M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis, Mike. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managing and growing a cultural heritage web presence : |
| Remainder of title |
a strategic guide / |
| Statement of responsibility, etc. |
Mike Ellis |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
|
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Facet Publishing , |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,217p. : |
| Other physical details |
ill. ; |
| Dimensions |
24cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Acknowledgements; Glossary; Introduction; About this book; What this book is not; Website; In this book. . .; Reference; 1 Evaluating what you have now; Introduction; The web today; Who is online and what do they do?; The internal context; Summary; References; 2 Building a strategic approach; Introduction; What is a web strategy?; What should a strategy cover?; Structuring your strategy document; Evolving your strategy; The web strategy team; Regular strategy reviews; Summary; Reference; 3 Content; Introduction; Managing content; Content outside your site.<br/>Staying informedSyndicating content; Summary; References; 4 Marketing; Introduction; From 'site' to 'presence'; Search; Offline marketing; Online marketing; Summary; References; 5 Policies and guidelines; Introduction; Policies, procedures and guidelines; Social media guidelines; Summary; References; 6 Traffic and metrics; Introduction; Measurement techniques; Metrics software; What should you measure?; Metrics definitions; Watching your metrics; Reporting; Other metrics; Dissemination of KPIs; The changing face of metrics; Summary; References; 7 The social web (Web 2.0); Introduction.<br/>What is 'the social web'?Why social media?; Choosing when (and when not) to use social media; Developing a social media strategy; Social media channels; The challenges of the social web; Risks and mitigation; Summary; References; 8 The website project process; Introduction; Project phases; Writing a website brief; The specification; Working with external agencies; Project start-up; Budgeting; Summary; References; 9 Away from the browser; Introduction; Open Data; Mobile; Summary; References; 10 Bringing it all together; Introduction; Ongoing feedback; Staying informed; Summing up; References. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CULTURAL PROPERTY--INTERNET MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
