| 000 -LEADER |
|---|
| fixed length control field |
00629nam a22001934a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IN-MiVU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240506132047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120601s2010 ii ao gr b001 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788182813489 |
| Terms of availability |
Rs.150.00 |
| Qualifying information |
(Pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MAIN |
| Language of cataloging |
eng |
| Transcribing agency |
IN-MiVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21st |
| Classification number |
658.827 |
| Item number |
ROY/C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roy, Kisholoy. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Case studies on celebrity branding and brand endorsements / |
| Statement of responsibility, etc. |
by Kisholoy Roy |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Delhi : |
| Name of publisher, distributor, etc. |
Vrinda Publications , |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
131p. : |
| Other physical details |
ills. ; |
| Dimensions |
22cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRAND ENDORSEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
