| 000 -LEADER |
|---|
| fixed length control field |
00816cam a2200313ua 4500 |
| 005 - DATE & TIME |
|---|
| control field |
20171214165015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100510s2008 Ne a g b000 u eng u |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
9788120312197 |
| Price |
RS325.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Central Library |
| 041 1# - Language |
|---|
| Language |
|
| -- |
NULL |
| 044 ## - |
|---|
| -- |
Ne |
| 082 14 - DDC NUMBER |
|---|
| Classification number |
658.81 |
| Book Number |
BAT/A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batra, Rajeev. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising management / |
| STMT |
by Rajeev Batra,John G. Myers and David A. Aaker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
PHI Learning , |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
754p. : |
| Other Details |
figures ; |
| Dimension |
25cm |
| 653 #0 - Subject |
|---|
| Subject |
MANAGEMENT |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Myers, John G . |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Aaker, David A . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
|---|
| -- |
. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| -- |
one CD . |
| 365 ## - |
|---|
| -- |
RS325.00 |
| 504 ## - |
|---|
| -- |
Includes index |
| 541 ## - |
|---|
| -- |
81301 |
| -- |
RS325.00 |
| 541 ## - |
|---|
| -- |
81300 |
| 541 ## - |
|---|
| -- |
81299 |
| 541 ## - |
|---|
| -- |
81298 |
