000 -LEADER |
fixed length control field |
00726cam a2200265ua 4500 |
005 - DATE & TIME |
control field |
20171214164441.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090413s2007 De a g b000 u eng u |
020 ## - ISBN |
Price |
Rs. 395.00 (Pb) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Central Library |
041 1# - Language |
Language |
|
-- |
NULL |
044 ## - |
-- |
De |
082 14 - DDC NUMBER |
Classification number |
659.1 |
Book Number |
HAL/P |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Halve, Anand Bhaskar. |
245 10 - TITLE STATEMENT |
Title |
Planning for power advertising: a user`s manual for students and practitioners / |
STMT |
by Anand Bhaskar Halve. |
250 ## - EDITION STATEMENT |
Edition statement |
/ |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Response Books , |
Date of publication, distribution, etc |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Pages |
260p. : |
Other Details |
tables, pictures ; |
Dimension |
24cm . |
653 #0 - Subject |
Subject |
ADVERSTISING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
250 ## - EDITION STATEMENT |
-- |
. |
365 ## - |
-- |
Rs. 395.00 |
504 ## - |
-- |
Includes index |
541 ## - |
-- |
73365 |
-- |
Rs. 395.00 |
541 ## - |
-- |
73366 |