Brand positioning : strategies for competitive advantage / (Record no. 22640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955cam a2200361ua 4500 |
| 005 - DATE & TIME | |
| control field | 20171214164206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070118s2007 De a g b000 u eng u |
| 020 ## - ISBN | |
| International Standard Book Number | 0070581592 |
| Price | Rs. 275.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library |
| 041 1# - Language | |
| Language | |
| -- | NULL |
| 044 ## - | |
| -- | De |
| 082 14 - DDC NUMBER | |
| Classification number | 658.827 |
| Book Number | SEN/B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand positioning : strategies for competitive advantage / |
| STMT | Subroto Sengupta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing , |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv,297p. : |
| Other Details | ills.,picts.,charts ; |
| Dimension | 24cm . |
| 653 #0 - Subject | |
| Subject | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 250 ## - EDITION STATEMENT | |
| -- | . |
| 365 ## - | |
| -- | Rs. 275.00 |
| 504 ## - | |
| -- | Includes index |
| 541 ## - | |
| -- | 68126 |
| -- | Rs. 275.00 |
| 541 ## - | |
| -- | 68127 |
| 541 ## - | |
| -- | 68680 |
| 541 ## - | |
| -- | 68681 |
| 541 ## - | |
| -- | 68682 |
| 541 ## - | |
| -- | 68797 |
| 541 ## - | |
| -- | 68798 |
| 541 ## - | |
| -- | 70355 |
| 541 ## - | |
| -- | 70356 |
| 541 ## - | |
| -- | 70357 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Coded location qualifier | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy number | Price effective from | Koha item type | Koha issues (times borrowed) | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | General Stacks | 2007-01-18 | IN-MiVU | 658.827 SEN/B | 68126 | 2017-12-14 | 1 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | General Stacks | 2007-01-18 | IN-MiVU | 658.827 SEN/B | 68127 | 2017-12-14 | 2 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | General Stacks | 2007-03-15 | IN-MiVU | 658.827 SEN/B | 68680 | 2017-12-14 | 3 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | General Stacks | 2007-03-15 | IN-MiVU | 658.827 SEN/B | 68681 | 2017-12-14 | 4 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | General Stacks | 2007-03-15 | IN-MiVU | 658.827 SEN/B | 68682 | 2017-12-14 | 5 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | Reading Room (Library Annex) | 2007-06-15 | IN-MiVU | 658.827 SEN/B | 68797 | 2017-12-14 | 6 | 2017-12-14 | Text Book | ||||||
| Central Library | Central Library | General Stacks | 2007-06-15 | IN-MiVU | 658.827 SEN/B | 68798 | 2017-12-14 | 7 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | Library Annex (Ground Floor) | 2008-03-03 | IN-MiVU | 658.827 SEN/B | 70355 | 2017-12-14 | 8 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | General Stacks | 2008-03-03 | IN-MiVU | 658.827 SEN/B | 70356 | 2017-12-14 | 9 | 2017-12-14 | Books | ||||||
| Central Library | Central Library | Library Annex (Ground Floor) | 2008-03-03 | IN-MiVU | 658.827 SEN/B | 70357 | 2019-03-05 | 10 | 2017-12-14 | Books | 1 | 2019-02-22 |
