Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Ashton, Robert

Brilliant checklists for entrepreneurs: Your shortcut to success / [electronic resource] Robert Ashton - 3rd ed. - New Delhi: Pearson, 2011.

Be ambitious: set your sights at the right level
Goals: making sure your enterprise fits your ethos
Do research: easy ways to check your business idea
Write your plan: how to make a convincing case
Get advice: find people able to help you
Find the cash: how to fund start-up and growth
Be profitable: ways to manage your margins
Manage cash flow: keeping the business going
Control costs: how to earn more by spending less
Go to work: how to find premises, or work successfully at home
Market yourself: understand why people buy
Succeed online: make more from your website
Meet people: network on and offline
Get sales: how to win and keep customers
Build a team: recruit and manage people
Be motivating: get the best from yourself and others
Avoid surprises: predict and overcome
Be generous: how to help yourself by helping others
Sell your business: how to realise the value
Useful document templates: shortcuts for you to copy, adapt and use

The indispensable handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business.

The fast, focused guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.

9781282983731 Rs.2753

Entrepreneurship Entrepreneurship Management Entrepreneurs

658.421 / ASH/B

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