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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Kotabe, Masaaki

International marketing / by Masaaki Kotabe & Kristiaan Helsen. - 8th ed - New Delhi. Wiley: 2021, - ill., photographs; 22cm.

ISBN: 9789354243370 Rs.849.00

Subjects--Index Terms: Global Marketing

Dewey Class. No.: 658.848 / KOT/I

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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