Mahajan, Gautam,
Value creation : the definitive guide for business leaders / by Gautam Mahajan. - New Delhi: SAGE, 2016. - xii, 239 (A-2) pages ; ill.; 23 cm.
Includes index.
Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index.
9789351508977 : Rs. 450.00/-
2016001974
STRATEGIC PLANNING.
CUSTOMER RELATIONS.
658.4012 / MAH/V
Value creation : the definitive guide for business leaders / by Gautam Mahajan. - New Delhi: SAGE, 2016. - xii, 239 (A-2) pages ; ill.; 23 cm.
Includes index.
Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index.
9789351508977 : Rs. 450.00/-
2016001974
STRATEGIC PLANNING.
CUSTOMER RELATIONS.
658.4012 / MAH/V