Tull, Donald S..
Marketing research : measurement and method / Donald S. Tull,Del I. Hawkins. - 6th ed. / . - New Delhi : PHI Learning , c1993 rep 2009. - xviii,863p. : ills ; 22cm 1 CD .
includes appendix,glossary and index
9788120309616 RS395.00
MARKETING RESEARCH
658.83 / TUL/M
Marketing research : measurement and method / Donald S. Tull,Del I. Hawkins. - 6th ed. / . - New Delhi : PHI Learning , c1993 rep 2009. - xviii,863p. : ills ; 22cm 1 CD .
includes appendix,glossary and index
9788120309616 RS395.00
MARKETING RESEARCH
658.83 / TUL/M