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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Hoyer, Wayne D.

Consumer behavior / by Wayne D. Hoyer, Deborah J. Maclnnis and Pinaki Dasgupta. - 4th ed / . - New Delhi : Biztantra , 2009. - 595p. : ills. ; 24cm .

Includes index

ISBN: 9788177227543 RS399.00

Subjects--Index Terms: BEHAVIOR-MANAGEMENT

Dewey Class. No.: 658.8342 / HOY/C

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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