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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Lee, Kiefer.

Global marketing management : changes, challenges and new strategies / by Kiefer Lee and Steve Carter. - / . - New Delhi : Oxford University Press , 2005. - xxxi,582p. : ills.figs,pictures ; 24cm .

Includes index and glossary

ISBN: 9780195682151 RS465.00

Subjects--Index Terms: MANAGEMENT-MARKETING

Dewey Class. No.: 658.8 / LEE/G

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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