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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Shajahan, S.

Strategic marketing text and cases : the Indian perspective (with CD) / by S. Shajahan. - / . - New Delhi : Viva Books , 2010. - 575p. : tables, figs ; 24cm .

Includes bibliography

ISBN: 9788130912691 RS495.00

Subjects--Index Terms: AMNAGEMENT-MARKETING

Dewey Class. No.: 658.8 / SHA/S

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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