Haywood, Roger.
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / by Roger Haywood. - 3rd ed / . - NewDelhi : Kogan Page , 2003. - 320p. : figures ; 24cm .
Includes index
074944651X RS450.00
PUBLIC RELATIONS
659.2 / HAY/C
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / by Roger Haywood. - 3rd ed / . - NewDelhi : Kogan Page , 2003. - 320p. : figures ; 24cm .
Includes index
074944651X RS450.00
PUBLIC RELATIONS
659.2 / HAY/C