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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Roman, Kenneth.

How to advertise : what works, what doesn`t - and why / by Kenneth Roman and Jane Maas. - 3rd ed / . - New Delhi : Kogan Page , 2008. - xxi,218p. : figures ; 23cm .

Includes glossary and index

ISBN: 9780749442330 RS 295.00

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / ROM/H

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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