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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Kumar, S Ramesh.

Consumer behaviour and branding : concepts, readings and cases the Indian context / by S Ramesh Kumar. - / . - Delhi : Pearson Education Asia , 2009. - xiii, 607p. : figures ; 25cm 1 CD .

Includes index

ISBN: 9788131722367 RS499.00

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / KUM/C

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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