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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Mohan, Manendra.

Advertising management : concepts and cases / by Manendra Mohan. - / . - New Delhi : Tata McGraw-Hill Publishing , 2008. - 418p. : figures ; 23cm .

Includes index

ISBN: 9780074517802 RS325.00

Subjects--Index Terms: ADVERTISING MANAGEMENT

Dewey Class. No.: 658.81 / MOH/A

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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