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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Srinivasan, R..

Case studies in marketing : the Indian context / by R. Srinivasan. - 4th ed / . - New Delhi : PHI Learning , 2010. - xvi,352p. : ills.,figs.,tables ; 24cm .

ISBN: 9788120335431 RS295.00

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.83 / SRI/C

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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