Zeithaml, Valarie A..
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml... et al. . - 4th ed / . - New Delhi : Tata McGraw Hill Education , 2009. - 743p. : figures ; 26cm .
Includes index
9780070660076 RS450.00
SERVICES MARKETING
658.8 / ZEI/S
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml... et al. . - 4th ed / . - New Delhi : Tata McGraw Hill Education , 2009. - 743p. : figures ; 26cm .
Includes index
9780070660076 RS450.00
SERVICES MARKETING
658.8 / ZEI/S