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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Jha, S M.

Services marketing / by S.M. Jha. - 6th ed / . - Mumbai : Himalaya Publishing House , 2009. - 729p. : table and figures ; 24cm .

Includes index

ISBN: 8183187242 Rs. 875.00

Subjects--Index Terms: SERVICES MARKETING

Dewey Class. No.: 658.8 / JHA/S

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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