Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Lilien, Gary L.

Marketing models / Gary L Lilien,Philip Kotler and K Sridhar Moorthy. - / . - New Delhi : Prentice Hall of India , 2006. - xv,803p. : Tables ; 22cm .

Includes bibliographical references and index

Rs. 375.00 (Pb)

MARKETING MANAGEMENT

658.8 / LIL/M658.8

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