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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Bhatia, Tej K.

Advertising and marketing in rural India: language, culture, and communication / Tej K Bhatia. - 2nd ed / . - New Delhi : Macmillan India , 2007. - xxvii,327p. ; 18cm.

Includes bibliographical references and index

ISBN: 9780230633896 Rs. 465.00

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / BHA/A

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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