Ramaswamy, V S.
Marketing management : planning, implementation and control / V S Ramaswamy and S Namakumari. - 3rd ed / . - London : Macmillan , 2002. - xxxv,748p. : ills.,tables ; 24cm .
Includes bibliographical references and index
9780333937198 RS375.00
MARKETING MANAGEMENT
658.8 / RAM/M
Marketing management : planning, implementation and control / V S Ramaswamy and S Namakumari. - 3rd ed / . - London : Macmillan , 2002. - xxxv,748p. : ills.,tables ; 24cm .
Includes bibliographical references and index
9780333937198 RS375.00
MARKETING MANAGEMENT
658.8 / RAM/M